“FIABCI opens doors around the world and is an amazing resource for marketing properties internationally” says Anderson. Anderson has been active in international transactions for the last 4 years in San Diego. She is a Broker Associate with Pacific Sotheby’s International Realty in La Jolla California. Anderson is considered an international property specialist and conducts informational seminars for distinguished audiences around the world. Through FIABCI she has developed a comprehensive understanding of real estate on a global scale, and how that impacts her business in a market where foreign investment is rapidly increasing. Anderson is also the President of the local FIABCI council.

Anderson joins a network of over 3,000 FIABCI members in 65 countries worldwide. FIABCI holds “Special Consultative Status” at the Economic and Social Council of the United Nations – a privilege reserved for international organizations that are recognized by the UN Committee on Non-Governmental Organizations as having a special competence in their fields.

For more information on FIABCI, visit www.fiabci-usa.com or contact FIABCI-USA at
1916 Wilson Blvd., Suite 306, Arlington, VA, 22201; 703-524-4279; fax 703-991-6256; info@fiabci-usa.com.

SAN DIEGO – The real estate market across the world is evolving; Amber understands this fundamental shift and is on the cutting edge of change. She realizes that effective real estate practice is no longer conducted on the local level. Rather those who adopt innovative client procurement and retention practices, both domestically and internationally will not just survive these difficult times, but thrive. It’s these core principles that Amber shared with her distinguished audiences across Australia over a two week period in September. Over the past 3 years Amber has seen a growing number of international buyers into the San Diego market place, which reflects a similar pattern occurring throughout Australia, making her highly sought after amongst the foreign real estate community at large.

With Amber’s dynamic and engaging speaking style; audiences were not only motivated to rethink their current business model, but they were given practical tools to do so which include: The power of maintaining a client database to increase referrals, using social media, specifically Facebook and Linked In to increase real estate inquires, incorporating video marketing to grow your brand and position yourself as an expert in the marketplace, and capitalizing on Real Estate as a global practice.

Amber enjoys traveling all over the world speaking on the US Real Estate market and sharing her best practices. Her blueprint for success is very simple, but tremendously effective. Amber lives by the credo; your network is net worth. With the US dollar on the decline, historically low interest rates, and all time low property values now is the IDEAL time to invest in real estate. The perfect storm is brewing in America.

• Keynote Speaker: 2011 Real Estate Institute of Tasmania Annual Conference
• Practical Tools to Grow your business training session for the Real Estate Institute of South Australia
• Next Generation Event for the Real Estate Institute of South Australia in Adelaide
• Keynote Speaker: Women in Real Estate Luncheon in Brisbane for the Real Estate Institute of Queensland

Now days, it seems like whenever someone has a question and it takes longer than one second to answer, you will automatically hear someone or your inner voice say, “Google It!” Google  can and should be used by current or potential home-owners. Of course, we’ve all probably used Google for one thing or an other. If you’re trying to find out information about a person, you “Google” them (romantic dates, professionals, actors, friends, etc). The day of this recording  the simple question is asked, “I wonder how hot it is today?” It was a beautiful day, as are most days in San Diego, and was curious about the weather.  So naturally, I suggested to my friend that we Google it. But how does a home-owner or a potential home-owner leverage Google?

I suggest that during your educational or researching stage, home-owners or potential home-owners use Google in four ways:

1. Research the neighborhoods: anyone with access to Google Maps (free to any internet subscriber), can literally go up and down the streets of any neighborhood without having to drive by or leave the comforts of your home. You can check out your potential neighbors or community members, and find out if there are any hoarders in your potential neighborhood. In addition, you can see what the other homes in the area look like and really get a good feel for the neighborhood.
2. Use Google as part of your inspection stage. This includes doing what many people are doing now days and that’s making sure no sexual predators or offenders are living next door. This also includes using Megan’s Law which is a tool that I always encourages my clients to use when shopping for a home. Case in point: one of my most recent transaction fell out of escrow because the buyer found out by using Google and Megan’s Law that indeed there was a sexual offender that was living next door. The client had young children and it was a deciding factor in regards to moving forward with the purchase of the property.
3. Checking out crime statistics. You can look at crime reports to really find out what’s going on in the area. Crime can’t hide from Google no matter what time of day it occurs. After “Google-ing” the property address of a property one of her buyer was making an offer, they discovered that a fatal accident had taken place directly in front of the property. With this information, I was able to create some leverage for her buyer when negotiating with the bank (short-sale situation).
4. For individuals looking to sell their property, Google can be used to check on the sales activity in the surround area. What is selling? What are the comparable properties going for in your neighborhood (a.k.a. “comps”)? As a listing agent, I set up a “Google Alert” for each one of my properties to make sure that the property’s marketing strategy is working properly and to make sure there aren’t any “scammers” or false advertisement (i.e. fake craigslists ads) regarding the property.

If you would like more information about how to leverage Google, please feel free to reach out to me, Amber Anderson or David A. Moya.

Virtual Tour

[Show as slideshow]

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CONTACT: Amber Anderson  619-840-3400                                               

Buying a Home in San Diego

An educational session on the benefits of home ownership.

SAN DIEGO – San Diego Real Estate Guide is pleased to present a FREE workshop on Buying a Home in San Diego.  Buying a home is one of the largest financial investments you will make.  Financial options have changed and there are more choices.  As a stressor, buying a home ranks as high as marriage and divorce. What do you need to know to make a decision?  Home buyer education is the first step toward owning your own home and building equity in your future. Come and listen to a short presentation by Amber Anderson, Broker Associate for Sotheby’s International Realty.  After the presentation, there will be plenty of time for questions. 

This workshop will be held on Wednesday, May 4^th, 2011 from 6:15 p.m. to 7:15 p.m. at the Harbor Lofts, 1018 First Street in Coronado. Refreshments will be provided.  To reserve a seat, email Amber.Anderson@SothebysRealty.com.

Does it cost more to buy a home that attends an exemplary school? YES! Rancho Santa Fe is one of the most desirable communities in the area largely because of the shared mission of the community for the public school to be among the best in the country.

Hey guys, Amber Anderson here, your San Diego real estate expert coming to you from the Coast Sotheby’s office in Rancho Santa Fe.

On Wednesday I was able to attend an Open House for the R. Roger Rowe School and tour the new state-of-the-art campus that ranks in the top 1% of public schools in the State of California. The youth being taught at this school are getting the best education possible, having small class sizes of 18 students per classroom. The school is unique due to the phenomenal commitment and generosity displayed by the school families, surrounding communities and local businesses.

I also want to give special recognition to the teachers at the Albert Einstein Academy in South Park, Scripps Ranch High, and the Chula Vista Community Learning Charter as they are doing an exceptional job teaching the youth of San Diego!

As many of you know, education is near and dear to my heart, whether it’s buying a new home or financial literacy for our youth, it’s important to know the facts. About 95% of all buyers are starting their property search online, so I recommend using a website that includes schools maps so you are clear on what district the home falls in. The best site I’ve found for buyers in the educational phase of the purchasing process is called the Home Buyer’s Scouting Report. The site is free to use but it is private so if you want access please email or call me and I’ll send you a user name and password.

All things being equal, if you were choosing between homes that are comparable in all characteristics except that one home attends a better set of schools; you should buy the one in the better school district even if you don’t have children or your children attend private schools as there is a clear correlation between better schools and higher prices.